Rocket Fuel Inc.
Aug 24, 2017

Rocket Fuel Predicts the Expansion of AI-Powered Platforms Beyond Mere Campaign Vehicles

The Rocket Fuel Institute Releases Research And Predictions For The Future Of Marketing Platforms

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- The Rocket Fuel Institute (RFI), the research division of leading predictive marketing platform company Rocket Fuel (NASDAQ: FUEL), today released its predictions for the future of marketing platforms. Through a thorough investigation of the maturation of marketing technologies, the RFI found that platforms will not remain merely vehicles for expediting marketing campaigns. Instead, platforms -- particularly AI-powered platforms -- will take on a more robust role within the digital advertising world, becoming fundamental for understanding one's audience, creating a full funnel journey of consumers and buyers, better optimizing creative and deploying marketing assets across channels.

Marketing platforms are in a state of evolution. In addition to increased industry consolidation, technologies such as machine learning and new media channels like VR are creeping into the mix. This requires a different way of managing not only a platform, but also the entire media mix to help brands and advertisers reach consumers authentically at a scale and a velocity unimaginable just a few years ago.

"With so much consolidation in the digital advertising space right now, it's imperative more now than ever that platforms look to the future and evaluate how their strategies and capabilities can mature as technology and consumer expectations evolve," said Nikos Acuña, Managing Director of Rocket Fuel Institute. "The platforms that will survive and power the next generation of marketing will be those that enhance consumer experiences, facilitate data governance and first-party data integration, enable AI-to-AI communication, and prepare for the channels of the future."

The RFI took a closer look at these factors and concluded that:

The Rocket Fuel Institute releases industry reports, foundational research studies, and thought leadership monthly. To learn more about the Rocket Fuel Institute and download a free copy of the complete Future of Platforms research paper, visit https://institute.rocketfuel.com/.

About Rocket Fuel Institute

Founded in 2016, the Rocket Fuel Institute is a research initiative dedicated to the transformative field of artificial intelligence in digital marketing. Aiming to collaborate with brands, agencies, and other organizations across the globe, we conduct research and drive the adoption and commercialization of AI technologies for marketing and customer experience transformation. Our goals are to: 1) be a leading center for AI marketing research; 2) discover the underlying patterns that enhance customer experiences; and 3) explore how exponential digital trends impact business transformation.

About Rocket Fuel

Rocket Fuel is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people's need for products and services.

Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.

Rocket Fuel
Paige F. MacGregor, 917-848-3584
Sr. Manager, PR
pmacgregor@rocketfuelinc.com

Source: Rocket Fuel

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