Mediaocean And Rocket Fuel Make Programmatic Media Buying More
Seamless For Top Holding Companies And Their Agencies
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform,
today announced the certification and integration of its programmatic
capabilities directly into Mediaocean's media management platform,
Prisma. Through the Prisma workflow solution, Mediaocean's agency media
buyers can now easily buy, run and analyze Rocket Fuel media campaigns.
Mediaocean is the largest platform used by major holding companies and
their agencies to manage media buying and planning, creating a more
direct relationship between Rocket Fuel and these entities.
Agencies can purchase Rocket Fuel media alongside direct publisher buys,
creating a streamlined process for transmitting programmatic media
orders to Rocket Fuel made within the Mediaocean platform. This also
allows media planners to easily add and test new Rocket Fuel campaigns,
optimize existing placements within the Prisma platform, and receive
real-time delivery information on how existing campaigns are performing.
In the current programmatic advertising landscape, agencies often still
work in silos and can be left to manually manage the workflow with DSPs
as part of a broader media buy. With a more automated management
process, the number of steps that agencies' buyers must take to
integrate a DSP are significantly reduced, and programmatic buys are
instantly integrated within an agency's overall media practice. Rocket
Fuel and Mediaocean's partnership allows for this automation to take
place for all direct and programmatic campaigns running through the
"We are excited to make Rocket Fuel's platform and AI capabilities
easily available to thousands of media planners at every major agency in
their trusted platform," said Randy Wootton, CEO of Rocket Fuel.
"Through this relationship, hundreds of agencies and every major holding
company can launch new programmatic campaigns and test them against
their other media plan placements."
Rocket Fuel and Mediaocean will be rolling out these capabilities to
agencies over the course of the next several months and internationally
later this year. To learn more about the integration and the Rocket Fuel
DSP, visit www.rocketfuel.com.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to anticipate
people's need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than 20
offices worldwide and trades on the NASDAQ Global Select Market under
the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment
Scoring, Advertising That Learns and Marketing That Learns are
trademarks or registered trademarks of Rocket Fuel Inc. in the United
States and other countries.
Mediaocean is the world's leading media software company that automates
every aspect of the advertising workflow -- from planning, buying and
selling, to analyzing and optimizing, to invoicing and payments.
Mediaocean's open cross-media platforms power $140 billion in global
media budgets, and have unmatched reach and bridge traditional and
digital media. Mediaocean serves more than 80,000 users across agencies,
advertisers, broadcasters and publishers worldwide. The company employs
900 people worldwide and is part of the Vista Equity Partners portfolio
of software companies. Mediaocean is headquartered in New York with ten
offices worldwide. Learn more at mediaocean.com,
or connect with Mediaocean on LinkedIn, Facebook or Twitter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170720005094/en/
For Rocket Fuel:
Bethany Mullinix, 415-817-9990
Source: Rocket Fuel Inc.
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