Independent Research Firm Recognizes Global Predictive Marketing
Platform for Bringing AI to Marketers
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today
announced that it was named a leader among omnichannel demand-side
platforms by independent research firm Forrester as part of "The
Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017,"
released today. The report assesses and identifies the top demand-side
platform (DSP) providers in the adtech space, and outlines how Rocket
Fuel is providing self-service users with artificial intelligence (AI)
and machine learning (ML), stating that the company's future is
"self-service and bringing AI to marketers."
"Forrester's Q2 2017 DSP Wave Report illustrates that the digital media
industry has reached an important inflection point," said Randy Wootton,
CEO of Rocket Fuel. "CMOs are demanding best-in-class technology that
also enables portfolio-wide performance. As the leading predictive
marketing platform, we look forward to continuing to expand our
integrations with the broader marketing technology ecosystem and to
extend these partnerships to include AI-to-AI syncing."
"We've been enthusiastic about the implications of AI and machine
learning within marketing, and Rocket Fuel is proud to be recognized by
Forrester Research as a leader in this category," said Eric Duerr, CMO
of Rocket Fuel. "Bringing the power of AI to brands, agencies, and
marketers gets everyone excited, and I believe that this recognition
reinforces both our strategic vision as well as the significant impact
we're making in the industry."
Vendors in the report were evaluated based on a number of criteria
across three main categories: Current Offering, Strategy, and Market
Presence. Rocket Fuel earned the highest score possible in the following
Campaign setup and management
Campaign health and reporting
Audience insight and discovery
Future product roadmap
Forrester's report also notes how Rocket Fuel "sees the investment in AI
and ML approaches evolving to bring AI-as-a-service to its clients in
For more information about The Forrester Wave™: Omnichannel Demand-Side
Platforms, Q2 2017 report, please visit https://info.rocketfuel.com/forrester-dsp-wave.html.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to anticipate
people's need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than 20
offices worldwide and trades on the NASDAQ Global Select Market under
the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment
Scoring, Advertising That Learns and Marketing That Learns are
trademarks or registered trademarks of Rocket Fuel Inc. in the United
States and other countries.
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For Rocket Fuel:
Bethany Mullinix, 415-817-9990
Source: Rocket Fuel
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