Brands Gain Reach and Provide Access To Quality Native Inventory Through Rocket Fuel Predictive Marketing
"As agencies and brands strive to anticipate consumer needs and deliver
authentic, relevant experiences for consumers, we've seen the
opportunity for our clients to leverage native as an extension of their
existing campaigns," said
The demand for native is quickly growing. BI Intelligence predicts that by 2021, 74 percent of total US display revenue will be native, up nearly 25 percent since 2015. Rocket Fuel addresses this need by integrating its predictive marketing platform into partner native supply to access best in-feed and recommendation widget native inventory. This technology ultimately allows marketers to stand out through the noise and capture consumer attention across multiple partners and devices during the moments that matter.
"With its integration with the TripleLift Native Exchange, Rocket Fuel's
customers can now access over 30 billion in-feed native ads monthly
across hundreds of the world's best publishers," said
"We're excited that advertisers on the Rocket Fuel platform will be able
to leverage its sophisticated use of real time data and superior
platform performance against the premium publisher inventory of over
1200 sites and apps on the Sharethrough Exchange," said
Currently, the Rocket Fuel Native offering is an open beta for current clients who seek to add contextually relevant, engaging content to their campaigns. To learn more about Rocket Fuel's Native offering, please contact firstname.lastname@example.org.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people's need for products and services.
TripleLift is the industry's first and largest programmatic native advertising platform. The company's technology allows brands to amplify content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift's technology to create a new revenue stream by monetizing their in-feed inventory. For more information about TripleLift, please visit triplelift.com.
Founded in 2008,
Source: Rocket Fuel
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