Cognitive technology detects brand sentiment in online news content
to inform digital advertising
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Rocket Fuel (NASDAQ: FUEL), a leading predictive marketing platform
provider, today announced a new capability called "Brand Moments" that
embeds IBM Watson technology. Through this integration, Rocket Fuel,
with IBM Watson Discovery, is informing consumer purchase decisions by
using cognitive computing to identify keywords and brand sentiment
signals in real-time. These keywords are then fed into Rocket Fuel AI to
drive better performance, improved brand safety, and deeper intelligence
"By facilitating AI to AI communications with IBM Watson Discovery,
Rocket Fuel is applying AI in radically new ways to help solve digital
marketers' toughest challenges," said Randy Wootton, CEO at Rocket Fuel.
"The next generation of digital marketers are realizing that access to
data is not enough; real insight comes from applying AI powered decision
making to various digital brand interactions. By using AI-powered tech,
like Rocket Fuel's Moment Scoring Technology, predictive marketers are
able to uncover value in data sets that previously meant nothing to them
and translate these insights into marketing that is more meaningful for
"We're excited about the opportunity that Rocket Fuel's implementation
of Watson Discovery opens up for marketing and advertising programs,"
said Beth Smith, general manager, IBM Watson. "Businesses in all
industries are benefiting from Watson's cognitive technologies; Watson
Discovery is the latest in a series, giving those enterprises limitless
Rocket Fuel is testing the Brand Moments service with a few select
customers. Upon completion, Brand Moments will be available to Rocket
Fuel customers that advertise in the U.S. market.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to anticipate
people's need for products and services.
Rocket Fuel is headquartered in Redwood City, Calif., and trades on the
NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel,
the Rocket Fuel logo, Moment Scoring, Advertising That Learns and
Marketing That Learns are trademarks or registered trademarks of Rocket
Fuel Inc. in the United States and other countries.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170321006437/en/
Bite Communications for Rocket Fuel
Bethany Mullinix, 415-817-9990
Source: Rocket Fuel
News Provided by Acquire Media